Boxee, Hulu, and Corporate Lies

May 29th, 2009 by Brian Leave a reply »

My favorite part of owning my own home is that have a dedicated home theater.  It's certainly not as impressive as the basement theaters showcased on AVS Forum but I enjoy it.  I also have a dedicated Home Theater PC (HTPC) on which I run both XBMC and Boxee.  If you haven't used Boxee, it's a great piece of software that marries locally stored content with content from the web.  Naturally, one the great sources online for content is Hulu--and up until February 2009, Boxee had great Hulu support including forced playback of all the ads you would see were you viewing the content on the Hulu website.

In February, Hulu made the decision to block Boxee from accessing its content.  Jason Kilar, CEO of Hulu, made a passionate blog post about why Hulu was removing Boxee access.

Our content providers requested that we turn off access to our content via the Boxee product, and we are respecting their wishes. While we stubbornly believe in this brave new world of media convergence — bumps and all — we are also steadfast in our belief that the best way to achieve our ambitious, never-ending mission of making media easier for users is to work hand in hand with content owners. Without their content, none of what Hulu does would be possible, including providing you content via Hulu.com and our many distribution partner websites.

Fast Forward to May 28 when Hulu releasaes their Hulu Desktop product to copious amounts of fanfare.  While I applaud their moving forward, I can't help but now see Hulu as a very dishonest company.

Before I get too negative here, it's certainly possible that these content providers have changed their stance on providing alternative, non-browser interfaces to Hulu that seem better designed for a more traditional mode of viewing television content.  If that's the case, I certainly applaud the content providers as well for embracing the future!

Unfortunately, there is evidence that the reality is that Hulu intended to compete in this space and wants to shut any potential competing technology out of its system.  Most notably is a warning dialog that appears on a mac when running Hulu Desktop stating (incorrectly) that Boxee can cause problems with the Apple Remote.  Additionally, their deliberate blocking of Boxee's new, browser-based method of accessing Hulu through Boxee continue today.  Team Boxee has already requested that they be allowed to reintegrate Hulu into Boxee now that the situation has changed--and the response will be very telling of Hulu's intentions.

I truly hope that this is a case of "we changed our minds," but I fear that the situation was more about Hulu giving up 100% control over the interface than the fears of content providers.

That said, I enjoy the notion that I can now (with full support) view Hulu content on my HTPC through an interface clearly designed for television use. However, the experience is soured by not being integrated as Boxee was able to provide it.  And, of course, by the diminished respect I have for a company I appear to be unable to trust.  

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  • Superdave
    It is unclear to me specifically, what about displaying Hulu feeds through Boxee would cause either Hulu or its content providers to lose a financial opportunity.

    If their ads work on Boxee it shouldn't be the content providers.

    If they can come up with a better media center product than Boxee let them try, but they should still be trying to get their content to the largest audience possible.

    Makes no sense... I wish they would declare their reasons in clearer terms.
  • Well researched site! Can you recommend any forums I could join to learn more? Thanks
  • Hi,
    I do hope no one's trying to screw up boxee... it's a very promising project

    But that's not really why I'm writing... I just couldn't find an email address for you. :-)

    I was looking at the accordion script you wrote up on nettuts and wondered if you've ever tried (or considered trying) embedding nested accordions? I have some content that doesn't want to be a tree, but that has more than one level of content. I remember doing this with Ext last summer, and I know of one prototype/scriptaculous script that does nesting. But I prefer the CSS-centered approach you've taken.

    If you haven't but know of anyone who has, give me a shout please.

    Thx,
    Leland
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